Day 1 of epayment
Paypal is welcoming #applepay with a commercial and some humor
We are seeing only the day 1 of epayment. The offers are spread across plenty of technos without unified market. The customer has not elected any solution yet.
Walmart push for a solution without techno needs. Target adopted many techno in his POS.
Betting against applepay success is risky knowing both the market share of an iphone release and the brand secret weapon arriving early 2015.
Without advertisement #applewatch is pushing #applepay on the wrist of all customers even without an iphone6. Market share would be large enough for a major success.