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Showing posts from February, 2016

Starbucks math are not so... customer friendly

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Starbucks released today an email announcing the new reword program. Why ? to answer customer first request to have a fair calculation of "stars".

In April, we're launching a new Starbucks Rewards program to reflect the #1 request we heard from members: more Stars awarded based on what you buy, no matter how often you visit. 


With a straight forward approach, positive for the #customerExperience, the calculation methodology is described:

You'll earn 2 Stars for every $1 you spend on coffee, food, drinks, mugs—and more.

TODAY APRIL 1 Star per visit 2 Stars per $1 spent 30 Stars to Gold level 300 Stars to Gold level 12 Stars for a free reward* in Gold level 125 Stars for a free reward* in Gold level Welcome, Green, Gold levels Green and Gold levels
(plus new Gold benefits)

Unfortunately it appears very customer UNfriendly. Lets take a simple case, a very loyal customer having a "grande" pike every working day. 
Today, he needs 2.5 weeks to get a "reward": 12 star…