Posts

Showing posts from April, 2017

Business strategy - Google broke its Glasses to save its future

Image
Where are the Google Glass? Google Glass was supposed to be a must-have for consumers everywhere, setting the standard for wearable technology for years to come. From real-time navigation, video capabilities, extreme sport assistant, to foreign language translations, it had a plethora of interesting features that were meant to seamlessly integrate into daily life. Combine this with a wearable technology market ripe for the picking with an estimated $30 Billion up for grabs by 2018, and you have a recipe for success. Google was hoping to capitalize on its first-movers advantage, projecting as many as 21 million units in annual sales by 2018 which translates to roughly $10 Billion in annual revenue. But none of that happened. The Google Glass as we know it is officially dead, killed by Google in 2015. Despite the concerns regarding battery life, software bugs, and lack of viable use cases, Google Glass wasn’t killed because of its technology. The real reason relies on google business s…